If you use a standard QR code, you can link to a web URL which does device based redirection to either the Apple app clip or the Google instant app, so basicall

If you use a standard QR code, you can link to a web URL which does device based redirection to either the Apple app clip or the Google instant app, so basically anyone with a smart phone can use it. You could even have a mobile web fallback if you’re not on a supported device. If you use this Apple code thing, you’re cutting off the majority of your potential market (outside of the bay area bubble, android phones are used by the majority of people). I really don’t understand why anyone would use a proprietary code that only works on iPhones (and only on the latest version of the operating system at that). And even the argument of “iPhone users spend more money and are more valuable to developers“ misses the point: these are supposed to be deployed on things in the real world, you want any person who sees it to be able to use/buy it. To the extent that all of the app clip functionality seems to work equally well via QR code, using an Apple proprietary code really only adds friction to android users, it doesn’t decrease friction to iOS users. There’s no reason to use it that I can see. Of course it’s still early days, maybe Apple has some trick up its sleeve we haven’t seen yet.