I am actually working on an alternative ( https://usertrack.net/ https://usertrack.net/ ), even though I never used Matomo. I did try their demo a few days ago

I am actually working on an alternative ( https://usertrack.net/ https://usertrack.net/ ), even though I never used Matomo. I did try their demo a few days ago and, being so popular, I expected it to be really good, but it felt like an outdated platform that couldn't care less about UX.