3 ms·

I thought App Clips were the most exciting part of iOS 14. I think there’s a real opportunity to utilize this for some guerrilla marketing (I hear a lot of it w

I thought App Clips were the most exciting part of iOS 14. I think there’s a real opportunity to utilize this for some guerrilla marketing (I hear a lot of it will work through deeplinking). It seems like a lot of it will be purchase intent based, but I can also imagine once Yelp implements this, you can deeplink to a 5 star rating. A Soundcloud rapper can now have folks scan into their new song and get a preview. Let these companies build the integrations and find creative use cases around them!

macNchz 6y ago
Given how often I encounter very broken deeplinks on iOS, this doesn't make me especially optimistic if there will now be another layer to it...I regularly click links on my iPhone that dump me into the app store despite already having the app installed, or that will open the app for a brief moment, only to switch me back into Safari, or banners on products/posts/pages that prompt me to "View in App" that just don't actually work properly. I haven't personally worked on an app with deeplinks in a few years, so I'm not sure what's going on, but it seems to be a widespread issue.