IME, Instant Apps are currently aimed at more of a "try our app" scenario, so I've never really seen them promoted in the wild, only through links I've tapped.

IME, Instant Apps are currently aimed at more of a "try our app" scenario, so I've never really seen them promoted in the wild, only through links I've tapped. I don't think there's much that would need to change to enable the types of scenarios Apple has been promoting.