I've been working for 10+ years for the same company. We have kinda of a solid product in the market, and by "solid" I mean "it pays the bills for a bunch of pe

I've been working for 10+ years for the same company. We have kinda of a solid product in the market, and by "solid" I mean "it pays the bills for a bunch of people, consistently". We're in no way a stellar company, we're more on the "dark side" of SaaS, and the reason as to why we have a selling product is that we cover, on the cheap, a real need from our customers. I'm _just_ a developer, and even thought I have a personal relationship with the founders (10 years back it was just 4 of us) it's been increasingly difficult to get them to discuss product development based on "what the client needs". And that is after 8 years of development of a parallel, competing product that got nowhere except eroding our first one. I think the first question to ask is if the people that can take the decisions are willing to take them.