This will be really useful when the AR goggles launch. And for interesting AR or other fun (but ultimately throwaway) experiences before that. There's so much

This will be really useful when the AR goggles launch. And for interesting AR or other fun (but ultimately throwaway) experiences before that. There's so much cool stuff you can only do with an app but currently there's just too much friction. I hear someone say "No one downloads apps anymore" daily. Well, now they don't have to, and we can still make the fun thing we want to.