The internet runs on ads and unless every site becomes membership driven ads are a natural revenue stream. And I personally don't see memberships becoming a pre

The internet runs on ads and unless every site becomes membership driven ads are a natural revenue stream. And I personally don't see memberships becoming a preferred method of subsidizing much of the internet for most people. So ads it is, and ads it will likely be. With that said, Google doesn't have to a bad actor to survive with regards to advertisements, as it is relatively safe revenue stream for the foreseeable future.