As a consumer, I am completely in agreement insofar as the benefits or receiving content via email medium vs. going on the web, esp. considering bloomberg does

As a consumer, I am completely in agreement insofar as the benefits or receiving content via email medium vs. going on the web, esp. considering bloomberg does have a paywall at some point, autoplay ads, noise, etc. Comparatively, the user experience w/ email is unanimously better via email! And of course, in this hypothetical, that same content would need be equally accessible/free on the site as in the email otherwise moot point to begin with. But the publishers POV, this author in question creates really compelling content, so much so that as a consumer of it, I actually would sacrifice hopping to/reading on bloomberg.com if it meant a more palatable intro/summary initially via email. (And again assuming it's just as free). Indeed the open rate claim is unsubstantiated, and we do not know what the metrics look like in any dimension. And maybe they even tested this out early on / upfront and evolved into what it is now? There has to be some data/science to it, because right now, the email appears to be hardly commercialized, so Bloomberg is not only missing out on the site traffic benefits, but also not optimizing email monetization? (A quick glance with adblock off shows now ads?) Anecdotally (and maybe I am completely alone here) I am more inclined to click on a content link or open an email if I believe that there is a high probably of thoroughly reading what's inside. Take for FWIW, my own process of unsubscribing: I went from opening all/90%+ to opening less and less over the coming weeks because I knew I couldn't consume/get through enough/all and that felt defeating, futile, and proving impossible. So eventually, I stopped opening all together, stayed subbed for a few more weeks, but eventually unsubbed altogether when it came time for a monthly inbox pruning. No we both lost in this scenario, I can admit. I am biased too, because in a previous life I built an email list with ~50% open rate and ~25% CTR (high for my field/industry) built upon this outbound link strategy, as I know others have to. Apparently there are multiple ways to go about it :) (All that said I am surprised at all the downvoting...either Levine has a mob on here intolerant of any harmless critique or generally my parent comment wasn't relevant enough to the broader topic at hand? It would be helpful to hear feedback on why)