It's anecdotal at best, but the 'regular people' in middle america that I know who have switched from Google have only done so because the right-wing political

It's anecdotal at best, but the 'regular people' in middle america that I know who have switched from Google have only done so because the right-wing political commentators on the radio told them to do it. My very disconnected from technology father uses Duck-Duck-Go now because of that. (subsequently, he 'dropped using facebook' because they track you across the web. His solution to beat their tracking is to use DDG to look up facebook.com and log-in through the link it presents. Not sure of the logic there.)