3 ms·

> One-liner What does this refer to?

• chrismorgan 6y ago
  I presume it refers to a one-line description of what your startup is or does. Being able to succinctly describe this is very valuable if you’re trying to convince people to buy, use, invest, be interested, &c. You might think this was obvious, but many don’t actually do it. Deciding on this helps you focus on what you reckon is important, too, so it helps you to steer aright.
  • mncharity 6y ago
    Helping PhD candidates prepare to present their research, I was struck not by the frequent inability to give a succinct outreach description - I was kind of expecting that - but by how non-trivial it was to help them create one. And this was after their theses were largely done. So I'm less puzzled now by how often it's not actually done.
    • redis_mlc 6y ago
      Correct. Also writing it down avoids the problems of: 1) somebody thinking they know what they're going to say, then not being able to on cue 2) being non-specific. Similarities with mission statement or elevator pitch.