If you mean at best irrelevant for the company, that’s certainly not true — friends of mine (and myself!) absolutely make purchasing decisions based on the mora

If you mean at best irrelevant for the company, that’s certainly not true — friends of mine (and myself!) absolutely make purchasing decisions based on the moral reputation of the company. Sure, but people like you may make up a small or negligible part of total revenue. And, like the Hollywood actress who was astounded that Nixon won because "nobody I know voted for him", you may overestimate how many people are like you. I've heard the phrase "go woke, go broke" thrown around.