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Several participants in our study began reading articles nearly linearly and completely until they hit a pull quote or inline ad. After reaching one of tho
by sosuke 6y ago
Several participants in our study began reading articles
nearly linearly and completely until they hit a pull
quote or inline ad. After reaching one of those elements,
the participants abandoned their reading and fell into
light scanning.
I never noticed but I do that every time.
- taejo 6y agoI dislike pull quotes in magazines for this reason, but I understand their purpose. Online, distracting the reader and messing up the reading-order seems to be the only thing they do.