Thanks for your through reply. My question was more in line with enterprise PR/sales. More precisely, to what extent does such a PR activity drive sales for NSO

Thanks for your through reply. My question was more in line with enterprise PR/sales. More precisely, to what extent does such a PR activity drive sales for NSO. In my early engineering career I did enterprise pre-sales for two different companies and we always relied on more direct touch points with potential customers (e.g. doing seminars, workshops).