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Don't Listen to Yourself: Redesigning the eBay of Latin America
- pinko 16y agoI'm sure it's well-known acronym in marketing circles, but I appreciated being introduced for the first time to the pejorative acronym HIPPO: Highest Paid People's Opinion.
- pinko 16y agoCan anyone explain the concluding slide's assertion that "A/B testing is useless when evaluating dramatic changes"?