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"Apple Silicon" is an odd term. Given Apple's brilliant global PR and marketing teams, I'm sure they had other candidates for branding their processor line in
by testfoobar 6y ago
"Apple Silicon" is an odd term. Given Apple's brilliant global PR and marketing teams, I'm sure they had other candidates for branding their processor line in PR docs.
Is "Apple Silicon" really the best they could conjure. It is snobbish and vague. It evokes nothing about power, speed, performance or for that matter computation in general. It likely originated from the title of apple internal presentations over the years titled "Transitioning x86 to Apple Silicon."
Who is the term "Apple Silicon" for? For buyers of ipads/iphones. They don't care at all. For buyers of MBA/MBP/iMac/MacPro. Some will care.
A PR/Marcom team got the latest presentation and was tasked with developing the external messaging. Instead of doing the challenging work of naming the Apple processor line, they just went with "Apple Silicon".
What would Steve Jobs have done?
The term "Apple Silicon" appears 15 times on this page: "Apple announces Mac transition to Apple silicon"
https://www.apple.com/newsroom/2020/06/apple-announces-mac-transition-to-apple-silicon/ https://www.apple.com/newsroom/2020/06/apple-announces-mac-t...
- untog 6y agoThe term “Apple Silicon” is for very few people, really. How many people who purchase a MacBook know what “x86” is? Almost none. I suspect Apple don’t want the name to be all that memorable because they don’t want a large segment of their customer base to be worried about a big change they barely understand.
- herpderperator 6y agoThey could just say Apple ARM chips. So the two would be Apple computers with Intel chips, vs Apple computers with ARM chips.
- olliej 6y agoUsers definitely don't know what ARM is - they more likely to think intel==computer than know what ARM is. Look at the iPhone/Pad advertising - it doesn't mention arm. Especially given the apple only uses the ISA, not the ARM reference designs.
- georgiapinefat 6y agoIt's for anyone who ever understood what Intel inside meant. Plenty of laymen and experts alike...