Something short of "bigger than the internet" ("people familiar with the matter" really did call it that even before it was revealed what it was) can still be a

Something short of "bigger than the internet" ("people familiar with the matter" really did call it that even before it was revealed what it was) can still be a popular product. In recent years, as commented here, there were a bunch of new entrants to the category, so yes it was useful to somebody.