I still don't see Instagram used as a replacement for text messaging like Snapchat is for many people (again, just my experience in the college-age demographic)

I still don't see Instagram used as a replacement for text messaging like Snapchat is for many people (again, just my experience in the college-age demographic). Snapchat themselves don't seem to want to be a messaging app though, probably because the path to ad revenue and real profitability is in an algorithmic feed.