The popularity of widely-adopted social media apps tends to cycle with 4-8 year periodicity, roughly in line with high school / college cohorts. By that logic,

The popularity of widely-adopted social media apps tends to cycle with 4-8 year periodicity, roughly in line with high school / college cohorts. By that logic, Snapchat’s time is nearly up. TikTok will probably be popular for another 4 years until something else takes its place.