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This is also linked to the obsession with constant, never-ending growth. Bringing in new users is more important than making existing users happier - you just
by Deimorz 6y ago
This is also linked to the obsession with constant, never-ending growth.
Bringing in new users is more important than making existing users happier - you just need to keep them happy enough that they won't actually leave. It results in targeting the design towards people that don't use the product (yet) instead of the ones that already do.
- mixologic 6y agoSeriously one of my biggest pet peeves. So often I hunt around for the login button, annoyed at being force fed some growth hackers moronic idea of a good interface. It undermines the likely hood that I will "recommend this product to a friend".