3 ms·
Seems a bit weird for Google to name their magazine "Think" when IBM is so well known for that slogan. IBM even sells a book called "Think": http://www.ibm.com
by chaosmachine 16y ago
Seems a bit weird for Google to name their magazine "Think" when IBM is so well known for that slogan. IBM even sells a book called "Think":
http://www.ibm.com/ibm/think/order.shtml http://www.ibm.com/ibm/think/order.shtml
- keiferski 16y agoInterestingly Apple used a similar tactic with their "Think Different" slogan, which was hugely successful. The difference, I think, is that Apple was positioning itself against the monolith IBM, hence the "Different". Google is in a similar position today as IBM was back then (in being dominately huge). So maybe naming the magazine "Think Quarterly" makes sense after all.
- MatthewPhillips 16y agoAlso, HP is currently using Think Beyond.
- digitaltothem 16y agoI think we can expect even Facebook to start using the word "think". That would be hilarious.