Ah, yeah I do see where you're coming from. I guess I just haven't been looking at font faces so much as "art" (mostly because it seems like there isn't a lot o

Ah, yeah I do see where you're coming from. I guess I just haven't been looking at font faces so much as "art" (mostly because it seems like there isn't a lot of room for variation or creativity; most of these "new" font faces look more or less the same to me, but that could also just be my untrained eye). You're totally right that there's no harm, and I also wasn't trying to belittle the effort of making new fonts! I was more wondering why a _company_ would want to expend the probably quite significant resources to create a whole new font (as opposed to a solo artist doing it for fun, which I'd understand) -- but the other response to my top-level comment gives some good reasoning to that question :)