In my country, the old school papers use initial capital letter, then lowercase, regardless of name. I.e., IBM becomes Ibm, IKEA would be Ikea, and macOS would

In my country, the old school papers use initial capital letter, then lowercase, regardless of name. I.e., IBM becomes Ibm, IKEA would be Ikea, and macOS would become Macos. The reasoning is that companies shouldn’t be able to dictate flow and attention in an article by manipulating capitalization in brand names. (Just an anecdote, obviously not applicable to comments here)