3 ms·
Why do big companies insist on making their own font and then putting on a parade to celebrate its debut? Arial, Helvetica, and countless other fonts are a bett
by cosmotic 6y ago
Why do big companies insist on making their own font and then putting on a parade to celebrate its debut? Arial, Helvetica, and countless other fonts are a better option since I already have them installed, don't need a special license, and are battle tested and highly refined. If they felt strongly in paying a typographer, they should have contracted one to fix the hinting in macos so type wasn't a blurry mess.
- leokennis 6y agoWhy they put on the parade and release them publicly I do not know. But having “your own font” (that is of course part of the company wise OS image) has advantages. The main one, you can instantly recognize a company internal document. The second one: it sets a baseline. All internal documents will be in that font. Otherwise one department will use Arial, the other one Times etc.
- haecceity 6y agoI can barely tell the difference between Arial and Helvetica how is anyone gonna tell their derivatives apart.