Ev had a bundle of pre-IPO google stock, so he could afford it. Also Odeo stil had cash in the bank, but he didn't want to buy the vowels until he was sure ther

Ev had a bundle of pre-IPO google stock, so he could afford it. Also Odeo stil had cash in the bank, but he didn't want to buy the vowels until he was sure there was something to the idea. Obvious was supposed to be a company which hacked out many ideas, a kind of incubator. The problem was one of the first batches of ideas turned in to a major run away success.