Everyone seems to think about cost and speed all the time. I think that's only part of the story, which also needs to include the ability to add features and c

Everyone seems to think about cost and speed all the time. I think that's only part of the story, which also needs to include the ability to add features and control the entire feature set across chips on all of their devices. Encryption, ML, graphics, power management, security, etc. are all things that Apple can now add or remove as needed. The level of optimization they can do is now well beyond just speed and price.