5 ms·

Companies do a font fork to stop paying for the royalties for the most famous ones. Millions of pages for an unlimited amount of time adds up to more than the c

Companies do a font fork to stop paying for the royalties for the most famous ones. Millions of pages for an unlimited amount of time adds up to more than the cost to create a shiny new font i.e. $50k. This is probably one of the first cost hacks technology companies figured out before big finance. Who wants to bet Barclay, Credit Suisse and Deutsche Bank do not have their own font by 2030?

MrAlex94 6y ago
Don't Barclays have their own already, called "Expert Sans"? Looks like it was designed in 2004 by Monotype.[1] 1: https://www.businesswire.com/news/home/20040803005135/en/Agfa-Monotype-Designs-New-Barclays-Fonts-Brand https://www.businesswire.com/news/home/20040803005135/en/Agf...
- visualword 6y ago
  Yep, CS also already has their own font.
  - nix23 6y ago
    And Deutsche bank too :) DeuBa Univers Even Insurance company's have there own
    - lowdose 6y ago
      Thanks guys I just named a few and figured out you were hanging out here so I gave you something to do.
      - nix23 6y ago
        Ahh..nice to meet you Google-Bot, now i know how they do it ;)
finkin1 6y ago
I would be willing to bet Goldman spent way more than $50k creating this font. Heck, I wouldn't be surprised if just the website showcasing the font cost more than that.
gruez 6y ago
>Companies do a font fork to stop paying for the royalties for the most famous ones. Millions of pages for an unlimited amount of time adds up to more than the cost to create a shiny new font It's cheaper to make a new font than it is to get a perpetual license for an existing font? This (https://news.ycombinator.com/item?id=23618289 https://news.ycombinator.com/item?id=23618289) seems more plausible to me.
Cactus2018 6y ago
Credit Suisse Type https://www.linotype.com/111515/credit-suisse-type-family.html https://www.linotype.com/111515/credit-suisse-type-family.ht...
jen20 6y ago
I worked at GS back in the day, and the "standard" font was Univers. AFAICT there was a global corporate license for it which was highly unlikely to be cheap.

MrAlex94 6y ago

Don't Barclays have their own already, called "Expert Sans"? Looks like it was designed in 2004 by Monotype.[1] 1: https://www.businesswire.com/news/home/20040803005135/en/Agfa-Monotype-Designs-New-Barclays-Fonts-Brand https://www.businesswire.com/news/home/20040803005135/en/Agf...

visualword 6y ago
Yep, CS also already has their own font.
- nix23 6y ago
  And Deutsche bank too :) DeuBa Univers Even Insurance company's have there own
  - lowdose 6y ago
    Thanks guys I just named a few and figured out you were hanging out here so I gave you something to do.
    - nix23 6y ago
      Ahh..nice to meet you Google-Bot, now i know how they do it ;)

finkin1 6y ago

I would be willing to bet Goldman spent way more than $50k creating this font. Heck, I wouldn't be surprised if just the website showcasing the font cost more than that.

gruez 6y ago

>Companies do a font fork to stop paying for the royalties for the most famous ones. Millions of pages for an unlimited amount of time adds up to more than the cost to create a shiny new font It's cheaper to make a new font than it is to get a perpetual license for an existing font? This (https://news.ycombinator.com/item?id=23618289 https://news.ycombinator.com/item?id=23618289) seems more plausible to me.

Cactus2018 6y ago

Credit Suisse Type https://www.linotype.com/111515/credit-suisse-type-family.html https://www.linotype.com/111515/credit-suisse-type-family.ht...

jen20 6y ago

I worked at GS back in the day, and the "standard" font was Univers. AFAICT there was a global corporate license for it which was highly unlikely to be cheap.