This is the big gotcha. A lot of people see the incremental cost of the CPU as the cost, but the actual cost is: `(development cost + (units sold * incremental

This is the big gotcha. A lot of people see the incremental cost of the CPU as the cost, but the actual cost is: `(development cost + (units sold * incremental cost) ) / units sold` But a lot of Macs have higher end Intel CPUs so the per/ unit cost of Intel CPUs is pretty damned high.