I don't think Lebron rolls out of bed in the morning for anything less than 10k. This is just beneath him, frankly. Think of it this way. To rake in 4 million,

I don't think Lebron rolls out of bed in the morning for anything less than 10k. This is just beneath him, frankly. Think of it this way. To rake in 4 million, Lebron would need to do two thousand (!) Cameo videos, each costing $2,000. Or he could just sign on the dotted line for some hotel in Abu Dhabi that his agent brings him, show up at a shoot, agree to let them use his name and likeness, maybe show up at an event, and make that much in a week. And he can lock down the terms of the contract - he doesn't have to worry about 1 of those 2000 customers trying to get get $4,000,000 of endorsement value out of it. Past a certain point, this becomes a dumb deal. If you're A list there's not enough money, and too much reputational risk.