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Apple's original human interface designer says that Apple has "razor-sharp focus on a user many of us often fail to even consider: The potential user, the buye
by gowld 6y ago
Apple's original human interface designer says that
Apple has "razor-sharp focus on a user many of us often fail to even consider: The potential user, the buyer", ignoring the needs of people who already paid their money.
https://asktog.com/atc/the-third-user/ https://asktog.com/atc/the-third-user/
- m463 6y agoSometimes you date an attractive person and you are spellbound. It's only later that you realize.
- krolley 6y agoEh, at my company we also sometimes build "pre-sales features" like chart animations that look pretty during a client demo, but don't add much in the way of usability.
- fnordsensei 6y agoIt seems short-sighted to ignore the person who has used a product or service, loved it and keeps loving it, and will persistently recommend it to others during its lifetime. It's hard to think of a better marketing channel when it works at scale. If that's the way they are thinking about "the potential user," all they're saying is "we'd prefer to do our marketing ourselves, please; don't go around recommending our products."