3 ms·
This is interesting given it's the same strategy that MSFT played w/ Windows Phone: 1. See a market that's doing really well that you didn't enter until 5+ yea
by irjustin 6y ago
This is interesting given it's the same strategy that MSFT played w/ Windows Phone:
1. See a market that's doing really well that you didn't enter until 5+ years too late and the market is quite established.
2. Play catch up by paying a bunch of 'producers', streams/development houses, to come on board yet still doing the same thing everyone else does with zero base.
3. Exit said market because the money being pumped in is 100x or 1000x worse than the returns.
MSFT's other strategy, buy and then operate usually pans out better for them.
- chrisco255 6y agoThey did pull this off successfully with Xbox.
- underwater 6y agoAlso Surface devices, Azure, Office.
- pratnala 6y agoMixer was an acquisition 4 years ago. And back then, streaming wasn't this much of a rage like it is today
- WorldMaker 6y agoMixer was also a comparable "second place" to Twitch at the time of purchase. Microsoft didn't anticipated YouTube Gaming and Facebook Gaming and couldn't compete with YouTube and Facebook for network effects, hence Mixer dropping to a far behind fourth place.