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I noticed that Apple made absolutely no mention of ARM in their keynote. Seems like they're trying to whitelabel it for brand benefits as well as to divorce the
by tspike 6y ago
I noticed that Apple made absolutely no mention of ARM in their keynote. Seems like they're trying to whitelabel it for brand benefits as well as to divorce themselves from any expectations around standards?
- klelatti 6y agoThat was interesting! Surely not an accident. Possibly to: - Emphasise the breadth of their silicon expertise across CPU / GPU / Neural Engines etc. - Because Arm has little or no brand recognition (Apple > Intel > Arm in branding terms). - Distinguish from any me-too moves to Arm by competitors.
- philistine 6y agoThere you go! Someone finally figured it out. Apple is moving to Apple Silicon, not ARM. Try to get LG to announce they’re offering a PC with Apple Silicon tomorrow. The absence of any ARM mention is marketing, nothing more.
- caf 6y agoWhich competitors? Windows and ChromeOS have already been sold on ARM hardware.
- gsnedders 6y agoThey scarcely ever have with regards to iOS either; architecture has never been a talking point for their CPUs. How long was it from iPhone announcement to knowing it was ARM? How long from the Apple A4 announcement to knowing it was ARM?