PR FAQs start with a future-looking press release which, if you want to call it that, is effectively fan fiction. They are certainly more than a little campy at

PR FAQs start with a future-looking press release which, if you want to call it that, is effectively fan fiction. They are certainly more than a little campy at times, but they're a way to set a vision for what you want the world see when the product is debuted. There's one of these for arguably every single AWS service ever. The external and internal FAQ components are also there, and most of the normal qs (What will they most like/dislike) are present in this one. Though I will say that some of his answers wouldn't pass muster, like for "What will customers most dislike about the launch of A-Cloud?". FAQ answers aren't meant to be puffery, and a better one might comment on how this would introduce some temporary overhead that wouldn't be providing value to the customers who didn't care about the Amazon/AWS relationship.