This is business, not some entertainment-value focused venture. Apple did great last go-around, and they are leagues ahead of Microsoft or any other tech compa

This is business, not some entertainment-value focused venture. Apple did great last go-around, and they are leagues ahead of Microsoft or any other tech company in such a massive/successful platform shift. This is their 3rd architecture shift btw - 680x0 -> Power -> Intel -> ARM. They practically wrote the book on how to do it right.