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One word why I think this will work out well: money. I can see FB/MS tapping into deep pockets to offer some top streamers a great deal to move platforms. If t

One word why I think this will work out well: money. I can see FB/MS tapping into deep pockets to offer some top streamers a great deal to move platforms. If they get enough of them to move and the service is stable, intuitive and fun to be on then I can see FB doing well. FB knows how to build communities, they know how to build engaging content and how to run that type of business. I would bet on them figuring out how to leverage their subject matter expertise on that side house to bring a very good product offering in this new vertical. There’s an ecosystem there that they can tap into as well, marketplace, pages, etc that if they can pull it off, could make it a very lucrative all-in-one solution for the streamers.

aerovistae 6y ago
No way. This is literally exactly what Microsoft just did, and here we have the results. Facebook can try it, and they'll fail too. There is absolutely _zero_ chance of younger demographics moving to facebook. I'm in my 20s and know many gamers in their 20s/teens and we all avoid facebook like the plague. There's no chance. We've seen it again and again and again-- you can't just steal away a successful business by throwing money at the problem and copying it. Look at zune, look at tidal, look at google+, look at bing, look at mixer. All either outright failed or stole at best a tiny fraction of market share. There's so many examples of corporations trying and failing at this strategy that it's just a comic act by now.
- wayneftw 6y ago
  A Facebook property like Instagram might do well. I think more than half of the streamers that I watch have an Instagram link in their Twitch profile. Personally I hope for a good decentralized (actually decentralized, not d.live) streaming network to take off.
  - gmueckl 6y ago
    A decentralized streaming network is technically infeasible with the current Internet. Keep in mind that every watcher adds upload bandwidth requirements to a node somewhere else in the network. Consumer network connections are too asymmetric for that.
    - TremendousJudge 6y ago
      I have streamed live sports events using p2p for years and it works just fine.
      - corobo 6y ago
        Got a write up or demo? Pure curiosity of how it works
        TremendousJudge 6y ago
        Nope, I have nothing. The most popular thing out there is Acestream, which is a weird Russian fork of VLC that is probably spyware but it "just works". It's closed source and I have never seen anything written as to how it works, sadly. My point was along the lines of, p2p streaming is feasible with current infrastructure because it already works under those less than ideal conditions
        corobo 6y ago
        No worries, I wasn't trying to call you out or anything it just sounded cool :)
    - Ericson2314 6y ago
      We needed to ban asymmetric internet connections and IPv4 only.
  - jowsie 6y ago
    Almost every streamer will have twitter/instagram because it's near impossible to get sponsorships/brand deals without them.
- scarface74 6y ago
  I'm in my 20s and know many gamers in their 20s/teens and we all avoid facebook like the plague. There's no chance. You realize your anecdotal circle of friends is really not relevant in the grand scheme of things?
  - aerovistae 6y ago
    For serious scientific studies, anecdotal data is not useful. For product fit, the experiences and feedback from your target audience are _extremely_ "relevant in the grand scheme of things." If your target audience is saying "I literally don't know anyone who would want to use this," yeah, that's relevant. Unless you're aiming to imply that me and my friend group and greater gaming community are the exception and in fact the majority of young people use facebook, in which case....lol. My "anecdotal experience" is interacting with dozens of gaming communities which mysteriously all link to subreddits and discords and twitches and never, ever a facebook group. That's not very anecdotal when these are communities of tens and hundreds of thousands of people.
    - thaumasiotes 6y ago
      > For serious scientific studies, anecdotal data is not useful. This is still wrong; anecdotal data is what motivates studies in the first place. What anecdotal data isn't is a conclusion.
      - aerovistae 6y ago
        Good point!
    - scarface74 6y ago
      Unless you're aiming to imply that me and my friend group and greater gaming community are the exception and in fact the majority of young people use facebook, in which case....lol. Have you done a statistically relevant survey of what the “majority of young people do”? As a reference, if you go to r/cscareerquestions you would swear that no other company exists for graduating software engineers but the big 5 tech companies and if you don’t spend every minute “learning LeetCode to work for a FAANG” your life is over and you might as well kill yourself.
- bentcorner 6y ago
  I agree. For me, the core problem with facebook gaming is that I'm not going to interact with a gaming stream while I'm logged into my facebook account. I use my FB account to connect with family, and it works great for that, and that's it. Using it for anything else just inevitably leads to messy information leakage.
- traek 6y ago
  > you can't just steal away a successful business by throwing money at the problem and copying it. Look at zune, look at tidal, look at google+, look at bing, look at mixer. Look at instagram stories?
  - fastball 6y ago
    You can steal features. You can't steal an entire platform + userbase.
- MisterBastahrd 6y ago
  Sure. Look at Google (Yahoo, Altavista, Lycos), look at Messenger (AIM, ICQ), look at GMail (Hotmail, Yahoo Mail), look at Facebook (Myspace), etc... You absolutely CAN steal a userbase if the quality of your product is sufficiently better than the existing alternative. The problem with Mixer is that the only real advantage they had was latency, and that's not a big enough reason to draw people to the platform. Facebook's current problem is that they want to use their existing network and one of the primary features of a gaming platform is anonymity. 99% of the streamers on twitch can't be identified by anything but their usernames, and that's the way they like it. Facebook is antithetical to that experience.
  - aerovistae 6y ago
    The examples you give are simply not comparable. In all three cases, this was not someone throwing a ton of money at something and copying it to try to steal it. Google was made by two grad students who came up with a better way of searching. They invented a superior product and it took off on its own merits. Gmail was largely created by one person helming the project on his own, and again it took off because it was VASTLY better than existing options. I was a Gmail beta user-- I remember! It wasn't even close. Facebook, again-- not a corporation throwing a ton of money at something. It took off on its own, exactly as depicted in The Social Network. It was made by a handful of college students and people simply loved using it in the beginning. Given your examples, you see to have misunderstood me as arguing that a successful product can never be replaced or lose its dominance. Of course I am not saying that, that would be crazy. I am saying a corporation or any other entity with a lot of money cannot replace a successful product using that money. They can only do it by actually coming up with a better solution to the problem, and that almost never happens-- they simply aren't able to do such a thing in most cases. Instead they deliver hollow, branded imitations like the many examples I named, and they fail.
tmpz22 6y ago
MS already did that by paying Ninja ~30M to stream on mixer originally. He averaged like 2K viewers. They did the same with shroud with the same result. Now Ninja and shroud are supposedly being paid out in full for their contracts and are free to sign with any platform. Why offer them a second massive truckload of money when the first truckload fundamentally did not work.
- texasbigdata 6y ago
  Sorry just to clarify, thirty million US dollars? Like...the currency used in America?
  - cthalupa 6y ago
    Yes. The current rumor is that FB offered to double the Mixer contracts for Shroud and Ninja as well, and that both turned them down. Not sure how accurate said rumors are.
    - bigtex 6y ago
      I guess I don't understand as it has been already proven in the marketplace that Shroud and Ninja can't attract new viewers so why would anyone overpay for their services? The only streamer that I could imagine that could drag viewers away from Twitch would be DrDisrespect but he recently signed a multi-year deal with Twitch.
      - k12sosse 6y ago
        The free prime sub is a huge deal not a lot of people are talking about. Also a huge portion of twitch subs comes from whales dropping blocks of gifted subscriptions.. especially the bigger streamers. They've gamified ePanhandling and they're falling for it
  - filoleg 6y ago
    No idea where the confusion comes from, but yeah, it was at least 30 million USD.
stale2002 6y ago
> One word why I think this will work out well: money. This is indeed usually the strategy. What people seem to forget though, is that Mixer is not the first streaming competitor that thought of the idea of "just pay streamers a bunch of money, and hope the viewers follow". Although, in some sense, this does work, there is a long graveyard of failed attempts. It is a bit of a winners curse. A platform can always just pay people a bunch of money to join their platform. That is the easy part. The hard part is actually making back the money that you spent on those creators. And the reality is that none of the attempts to just buy out streamers, by vast over paying for them, has ever worked, for the long term. Eventually the money spigots dry up, and the people spending the money start to wonder when they are actually going to make back on their investment (hint: the answer is never).
- ethbro 6y ago
  The problem most companies have with this approach is that they stop short of total war. If you wanted to pay streamers to defect to your platform, then don't cheap out and try to pay a few of them. Pay all of them. As much as it takes. And blacklist the ones who turn down your initial offers. WCW vs WWF is illustrative. You can't win while a rival platform remains viable. And they remain viable as long as they can fund themselves. So either you play to drive your opponent out of business, or don't play at all.
  - stale2002 6y ago
    Although I agree with you that this strategy might work in a duopoly type situation, where there are two platforms competing against each other, in a borderline zero sum game. The problem, though, is in markets where there are more than two participants. What happens when Mixer does this strategy, as well as Facebook gaming, as well as youtube gaming? Answer: the costs shoot up into the stratephere, and all of them go bankrupt. It is kind of like a game of chicken. Massively overbidding to buy out the entire market only works if there aren't other people out there who are willing to meet you at the same level of irrationality, and burn the whole thing to the ground, along with you. IMO, the only real workable strategy, similar to this, would be if those are smaller platforms, agree to do some sort of team up (which is sorta what is happening with FB gaming and mixer), so that the irrational actors don't all lose the game of chicken.

aerovistae 6y ago

No way. This is literally exactly what Microsoft just did, and here we have the results. Facebook can try it, and they'll fail too. There is absolutely _zero_ chance of younger demographics moving to facebook. I'm in my 20s and know many gamers in their 20s/teens and we all avoid facebook like the plague. There's no chance. We've seen it again and again and again-- you can't just steal away a successful business by throwing money at the problem and copying it. Look at zune, look at tidal, look at google+, look at bing, look at mixer. All either outright failed or stole at best a tiny fraction of market share. There's so many examples of corporations trying and failing at this strategy that it's just a comic act by now.

wayneftw 6y ago
A Facebook property like Instagram might do well. I think more than half of the streamers that I watch have an Instagram link in their Twitch profile. Personally I hope for a good decentralized (actually decentralized, not d.live) streaming network to take off.
- gmueckl 6y ago
  A decentralized streaming network is technically infeasible with the current Internet. Keep in mind that every watcher adds upload bandwidth requirements to a node somewhere else in the network. Consumer network connections are too asymmetric for that.
  - TremendousJudge 6y ago
    I have streamed live sports events using p2p for years and it works just fine.
    - corobo 6y ago
      Got a write up or demo? Pure curiosity of how it works
      - TremendousJudge 6y ago
        Nope, I have nothing. The most popular thing out there is Acestream, which is a weird Russian fork of VLC that is probably spyware but it "just works". It's closed source and I have never seen anything written as to how it works, sadly. My point was along the lines of, p2p streaming is feasible with current infrastructure because it already works under those less than ideal conditions
        corobo 6y ago
        No worries, I wasn't trying to call you out or anything it just sounded cool :)
  - Ericson2314 6y ago
    We needed to ban asymmetric internet connections and IPv4 only.
- jowsie 6y ago
  Almost every streamer will have twitter/instagram because it's near impossible to get sponsorships/brand deals without them.
scarface74 6y ago
I'm in my 20s and know many gamers in their 20s/teens and we all avoid facebook like the plague. There's no chance. You realize your anecdotal circle of friends is really not relevant in the grand scheme of things?
- aerovistae 6y ago
  For serious scientific studies, anecdotal data is not useful. For product fit, the experiences and feedback from your target audience are _extremely_ "relevant in the grand scheme of things." If your target audience is saying "I literally don't know anyone who would want to use this," yeah, that's relevant. Unless you're aiming to imply that me and my friend group and greater gaming community are the exception and in fact the majority of young people use facebook, in which case....lol. My "anecdotal experience" is interacting with dozens of gaming communities which mysteriously all link to subreddits and discords and twitches and never, ever a facebook group. That's not very anecdotal when these are communities of tens and hundreds of thousands of people.
  - thaumasiotes 6y ago
    > For serious scientific studies, anecdotal data is not useful. This is still wrong; anecdotal data is what motivates studies in the first place. What anecdotal data isn't is a conclusion.
    - aerovistae 6y ago
      Good point!
  - scarface74 6y ago
    Unless you're aiming to imply that me and my friend group and greater gaming community are the exception and in fact the majority of young people use facebook, in which case....lol. Have you done a statistically relevant survey of what the “majority of young people do”? As a reference, if you go to r/cscareerquestions you would swear that no other company exists for graduating software engineers but the big 5 tech companies and if you don’t spend every minute “learning LeetCode to work for a FAANG” your life is over and you might as well kill yourself.
bentcorner 6y ago
I agree. For me, the core problem with facebook gaming is that I'm not going to interact with a gaming stream while I'm logged into my facebook account. I use my FB account to connect with family, and it works great for that, and that's it. Using it for anything else just inevitably leads to messy information leakage.
traek 6y ago
> you can't just steal away a successful business by throwing money at the problem and copying it. Look at zune, look at tidal, look at google+, look at bing, look at mixer. Look at instagram stories?
- fastball 6y ago
  You can steal features. You can't steal an entire platform + userbase.
MisterBastahrd 6y ago
Sure. Look at Google (Yahoo, Altavista, Lycos), look at Messenger (AIM, ICQ), look at GMail (Hotmail, Yahoo Mail), look at Facebook (Myspace), etc... You absolutely CAN steal a userbase if the quality of your product is sufficiently better than the existing alternative. The problem with Mixer is that the only real advantage they had was latency, and that's not a big enough reason to draw people to the platform. Facebook's current problem is that they want to use their existing network and one of the primary features of a gaming platform is anonymity. 99% of the streamers on twitch can't be identified by anything but their usernames, and that's the way they like it. Facebook is antithetical to that experience.
- aerovistae 6y ago
  The examples you give are simply not comparable. In all three cases, this was not someone throwing a ton of money at something and copying it to try to steal it. Google was made by two grad students who came up with a better way of searching. They invented a superior product and it took off on its own merits. Gmail was largely created by one person helming the project on his own, and again it took off because it was VASTLY better than existing options. I was a Gmail beta user-- I remember! It wasn't even close. Facebook, again-- not a corporation throwing a ton of money at something. It took off on its own, exactly as depicted in The Social Network. It was made by a handful of college students and people simply loved using it in the beginning. Given your examples, you see to have misunderstood me as arguing that a successful product can never be replaced or lose its dominance. Of course I am not saying that, that would be crazy. I am saying a corporation or any other entity with a lot of money cannot replace a successful product using that money. They can only do it by actually coming up with a better solution to the problem, and that almost never happens-- they simply aren't able to do such a thing in most cases. Instead they deliver hollow, branded imitations like the many examples I named, and they fail.

tmpz22 6y ago

MS already did that by paying Ninja ~30M to stream on mixer originally. He averaged like 2K viewers. They did the same with shroud with the same result. Now Ninja and shroud are supposedly being paid out in full for their contracts and are free to sign with any platform. Why offer them a second massive truckload of money when the first truckload fundamentally did not work.

texasbigdata 6y ago
Sorry just to clarify, thirty million US dollars? Like...the currency used in America?
- cthalupa 6y ago
  Yes. The current rumor is that FB offered to double the Mixer contracts for Shroud and Ninja as well, and that both turned them down. Not sure how accurate said rumors are.
  - bigtex 6y ago
    I guess I don't understand as it has been already proven in the marketplace that Shroud and Ninja can't attract new viewers so why would anyone overpay for their services? The only streamer that I could imagine that could drag viewers away from Twitch would be DrDisrespect but he recently signed a multi-year deal with Twitch.
    - k12sosse 6y ago
      The free prime sub is a huge deal not a lot of people are talking about. Also a huge portion of twitch subs comes from whales dropping blocks of gifted subscriptions.. especially the bigger streamers. They've gamified ePanhandling and they're falling for it
- filoleg 6y ago
  No idea where the confusion comes from, but yeah, it was at least 30 million USD.

stale2002 6y ago

> One word why I think this will work out well: money. This is indeed usually the strategy. What people seem to forget though, is that Mixer is not the first streaming competitor that thought of the idea of "just pay streamers a bunch of money, and hope the viewers follow". Although, in some sense, this does work, there is a long graveyard of failed attempts. It is a bit of a winners curse. A platform can always just pay people a bunch of money to join their platform. That is the easy part. The hard part is actually making back the money that you spent on those creators. And the reality is that none of the attempts to just buy out streamers, by vast over paying for them, has ever worked, for the long term. Eventually the money spigots dry up, and the people spending the money start to wonder when they are actually going to make back on their investment (hint: the answer is never).

ethbro 6y ago
The problem most companies have with this approach is that they stop short of total war. If you wanted to pay streamers to defect to your platform, then don't cheap out and try to pay a few of them. Pay all of them. As much as it takes. And blacklist the ones who turn down your initial offers. WCW vs WWF is illustrative. You can't win while a rival platform remains viable. And they remain viable as long as they can fund themselves. So either you play to drive your opponent out of business, or don't play at all.
- stale2002 6y ago
  Although I agree with you that this strategy might work in a duopoly type situation, where there are two platforms competing against each other, in a borderline zero sum game. The problem, though, is in markets where there are more than two participants. What happens when Mixer does this strategy, as well as Facebook gaming, as well as youtube gaming? Answer: the costs shoot up into the stratephere, and all of them go bankrupt. It is kind of like a game of chicken. Massively overbidding to buy out the entire market only works if there aren't other people out there who are willing to meet you at the same level of irrationality, and burn the whole thing to the ground, along with you. IMO, the only real workable strategy, similar to this, would be if those are smaller platforms, agree to do some sort of team up (which is sorta what is happening with FB gaming and mixer), so that the irrational actors don't all lose the game of chicken.