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If I'm Twitch the #1 thing I'm thinking about right now is how to extend the olive branch to all of these creators. Favorable partner terms, sponsorship, resour

If I'm Twitch the #1 thing I'm thinking about right now is how to extend the olive branch to all of these creators. Favorable partner terms, sponsorship, resources etc. This is a market share growth opportunity that comes around very infrequently

v7p1Qbt1im 6y ago
Same for YT and FB. It’s just 3 players now.
bena 6y ago
Really? Why? Twitch is already over 70% of the streaming market. Let's say that both of them go to YouTube. Let's also say that Ninja and Shroud accounted for all of Mixer's market share.. That would give YouTube roughly 20% of the market, up from about 17%. Twitch is still 70% of the market. Twitch should be looking for ways to make it easier for streamers to stream and get noticed. Find the next Ninja.
- 0xCMP 6y ago
  They're still important and it builds good will which helps them gain more loyalty from the viewers. E.g. Facebook spies on you while Twitch supports the creators I like.
  - bena 6y ago
    If you have 70% of something, I would think you have a decent amount of goodwill and loyalty already. And I'm not saying the value of acquiring them is zero. I'm saying the value of acquiring them may not be worth it.
    - 013a 6y ago
      You would think that, and you'd be wrong. Many streamers dislike Twitch, in the same way many YouTubers dislike YouTube for their policies. Most stick around, because they saw what happened to Ninja, and he represented the best of what could be possible; your viewers by-and-large wont follow you, your community is on Twitch, they're not your community, they're Twitch's community. Twitch could be a lot worse, and they'll probably get a lot worse now losing their only decent competition. The general murmur around the Twitch exclusivity deals was that they 10x'd in value and quantity after Microsoft put a price on Ninja. Unless YouTube gets serious, the same level of serious that Twitch and Mixer were, Twitch has no reason to add value to these streamers. The streamers wont leave; they can't. And we all know YouTube won't do the right thing by their content creators, because they already don't. This is a very dark day for content creators. Mixer failed, but it at least represented literally the only threat on Twitch's radar; there was always the question of "well what if Mixer blows up" guiding biz-dev at Twitch. Unless streamers band together and unionize, Amazon is going to crush them.
      - toohotatopic 6y ago
        If there is 10x to be made outside of Twitch I am pretty sure content creators will organize and create their own streaming platform. They know who is who, it takes some weeks to get everybody on board and then Twitch has a serious competitor. For that reason, payout won't get down.
        MisterBastahrd 6y ago
        Except that they'd have no idea how to get started and even if they did move, nobody else would follow, just like what just happened. Twitch is the Netflix of streaming. Doesn't matter who else does what, people will watch Twitch + <other_streaming_company>
- amalcon 6y ago
  I'm not really into that whole scene, but my third-hand understanding is that the Amazon Prime integration is a form of this. Basically, while Microsoft offered millions to people like Ninja, Amazon offers somewhere around three dollars each month to each Prime member, with the restriction that they must give it to a mid-sized or bigger streamer that they enjoy. This makes it worth the time for growing streamers, and lets big-but-not-Ninja-big folks make a job out of it. It's actually a pretty interesting economic / business model case study: they're basically crowdsourcing which streamers they subsidize while simultaneously offering a cross-promotional perk to an existing customer base.
  - r00fus 6y ago
    Do you have a source on this? I didn't know about Prime scrip.
    - amalcon 6y ago
      Just conversations, but a quick googling points to twitch.amazon.com. That appears to offer Amazon Prime members "free channel subscription ($4.99 value) every month".
    - mey 6y ago
      See https://twitch.amazon.com/tp https://twitch.amazon.com/tp (click on the Prime Status on Twitch section)
  - errantmind 6y ago
    As far as I know you can subscribe with Prime to any sized streamer. I've subscribed to accounts with only 5 other subs
    - sincerely 6y ago
      Don't you need 100 consistent viewers for a month or something like that to unlock the ability to be subbed to? I would count that as mid-sized
- deleted 6y ago
  [deleted]
- MaximumMadness 6y ago
  Maybe market share isn't the right way to frame it. Much of the success of gaming platform's is built on goodwill. Due to their botched attempts with bans, community guidelines, harassment, toxicity etc. Twitch could certainly use some positive press these days. IMO it would be seen as a great PR move to welcome these newly platform-less streamers will open arms. Facebook is already offered people who move from Mixer to FB Gaming and stay for 90 days somewhere in the range of $2.5K Will most of them probably move to Twitch anyway? Yes. Will Twitch be losing money in the short-term by giving away value here? Probably. But in the long-term having these ex-Mixer folks happy and feeling welcomed will have positive impact on their fans, communities, and gaming as a whole. Not to mention the revenue potential these folks could bring.
- timwaagh 6y ago
  because you dont want your competitors to get anymore air than they are getting already. 73-17 is better than 70-20. if youtube gets its act together on the streaming front they are a big problem because so many more people that don't currently watch streams use it compared to twitch.
- slightwinder 6y ago
  It's always a bad Idea to be arrogant and sit lazyly around instead of activly working for your future. They now dominate the market, but what if the mixer-streamers now move to Facebook or Youtube and strenghten them, giving them a push to kill twitchs dominance next year or in 5 years?
  - bena 6y ago
    Which is why I said they should be looking for the next Ninja. The assumption that Ninja and Shroud would always be bankable can be just as arrogant and lazy as anything.
    - sushid 6y ago
      Totally agreed. Ninja already peaked in 2018 and is a depreciating asset. Shroud is still going steady but clearly failed to bring in his Twitch numbers to Mixer even with his clout.
MisterBastahrd 6y ago
Market share growth? Twitch could offer them nothing and they will all end up back on the platform anyway. I'm sure they will get deals cut, but it won't be anything remotely close to what they got from Mixer. Other streamers have filled their voids and then some.
eska 6y ago
Twitch did Ninja really dirty when he left. I don't think he wants to go back there.
- gempir 6y ago
  He already updated his Twitch profile, he's coming back for sure. Only other way I see would be a really big YT Gaming Contract but I think YouTube is just sleeping right now.

v7p1Qbt1im 6y ago

Same for YT and FB. It’s just 3 players now.

bena 6y ago

Really? Why? Twitch is already over 70% of the streaming market. Let's say that both of them go to YouTube. Let's also say that Ninja and Shroud accounted for all of Mixer's market share.. That would give YouTube roughly 20% of the market, up from about 17%. Twitch is still 70% of the market. Twitch should be looking for ways to make it easier for streamers to stream and get noticed. Find the next Ninja.

0xCMP 6y ago
They're still important and it builds good will which helps them gain more loyalty from the viewers. E.g. Facebook spies on you while Twitch supports the creators I like.
- bena 6y ago
  If you have 70% of something, I would think you have a decent amount of goodwill and loyalty already. And I'm not saying the value of acquiring them is zero. I'm saying the value of acquiring them may not be worth it.
  - 013a 6y ago
    You would think that, and you'd be wrong. Many streamers dislike Twitch, in the same way many YouTubers dislike YouTube for their policies. Most stick around, because they saw what happened to Ninja, and he represented the best of what could be possible; your viewers by-and-large wont follow you, your community is on Twitch, they're not your community, they're Twitch's community. Twitch could be a lot worse, and they'll probably get a lot worse now losing their only decent competition. The general murmur around the Twitch exclusivity deals was that they 10x'd in value and quantity after Microsoft put a price on Ninja. Unless YouTube gets serious, the same level of serious that Twitch and Mixer were, Twitch has no reason to add value to these streamers. The streamers wont leave; they can't. And we all know YouTube won't do the right thing by their content creators, because they already don't. This is a very dark day for content creators. Mixer failed, but it at least represented literally the only threat on Twitch's radar; there was always the question of "well what if Mixer blows up" guiding biz-dev at Twitch. Unless streamers band together and unionize, Amazon is going to crush them.
    - toohotatopic 6y ago
      If there is 10x to be made outside of Twitch I am pretty sure content creators will organize and create their own streaming platform. They know who is who, it takes some weeks to get everybody on board and then Twitch has a serious competitor. For that reason, payout won't get down.
      - MisterBastahrd 6y ago
        Except that they'd have no idea how to get started and even if they did move, nobody else would follow, just like what just happened. Twitch is the Netflix of streaming. Doesn't matter who else does what, people will watch Twitch + <other_streaming_company>
amalcon 6y ago
I'm not really into that whole scene, but my third-hand understanding is that the Amazon Prime integration is a form of this. Basically, while Microsoft offered millions to people like Ninja, Amazon offers somewhere around three dollars each month to each Prime member, with the restriction that they must give it to a mid-sized or bigger streamer that they enjoy. This makes it worth the time for growing streamers, and lets big-but-not-Ninja-big folks make a job out of it. It's actually a pretty interesting economic / business model case study: they're basically crowdsourcing which streamers they subsidize while simultaneously offering a cross-promotional perk to an existing customer base.
- r00fus 6y ago
  Do you have a source on this? I didn't know about Prime scrip.
  - amalcon 6y ago
    Just conversations, but a quick googling points to twitch.amazon.com. That appears to offer Amazon Prime members "free channel subscription ($4.99 value) every month".
  - mey 6y ago
    See https://twitch.amazon.com/tp https://twitch.amazon.com/tp (click on the Prime Status on Twitch section)
- errantmind 6y ago
  As far as I know you can subscribe with Prime to any sized streamer. I've subscribed to accounts with only 5 other subs
  - sincerely 6y ago
    Don't you need 100 consistent viewers for a month or something like that to unlock the ability to be subbed to? I would count that as mid-sized
deleted 6y ago
[deleted]
MaximumMadness 6y ago
Maybe market share isn't the right way to frame it. Much of the success of gaming platform's is built on goodwill. Due to their botched attempts with bans, community guidelines, harassment, toxicity etc. Twitch could certainly use some positive press these days. IMO it would be seen as a great PR move to welcome these newly platform-less streamers will open arms. Facebook is already offered people who move from Mixer to FB Gaming and stay for 90 days somewhere in the range of $2.5K Will most of them probably move to Twitch anyway? Yes. Will Twitch be losing money in the short-term by giving away value here? Probably. But in the long-term having these ex-Mixer folks happy and feeling welcomed will have positive impact on their fans, communities, and gaming as a whole. Not to mention the revenue potential these folks could bring.
timwaagh 6y ago
because you dont want your competitors to get anymore air than they are getting already. 73-17 is better than 70-20. if youtube gets its act together on the streaming front they are a big problem because so many more people that don't currently watch streams use it compared to twitch.
slightwinder 6y ago
It's always a bad Idea to be arrogant and sit lazyly around instead of activly working for your future. They now dominate the market, but what if the mixer-streamers now move to Facebook or Youtube and strenghten them, giving them a push to kill twitchs dominance next year or in 5 years?
- bena 6y ago
  Which is why I said they should be looking for the next Ninja. The assumption that Ninja and Shroud would always be bankable can be just as arrogant and lazy as anything.
  - sushid 6y ago
    Totally agreed. Ninja already peaked in 2018 and is a depreciating asset. Shroud is still going steady but clearly failed to bring in his Twitch numbers to Mixer even with his clout.

MisterBastahrd 6y ago

Market share growth? Twitch could offer them nothing and they will all end up back on the platform anyway. I'm sure they will get deals cut, but it won't be anything remotely close to what they got from Mixer. Other streamers have filled their voids and then some.

eska 6y ago

Twitch did Ninja really dirty when he left. I don't think he wants to go back there.

gempir 6y ago
He already updated his Twitch profile, he's coming back for sure. Only other way I see would be a really big YT Gaming Contract but I think YouTube is just sleeping right now.