By courting big names like Ninja and Shroud though, I feel like Mixer wasn't interested in "creating" a culture, they wanted to flat out "buy" twitch's. Safe to

By courting big names like Ninja and Shroud though, I feel like Mixer wasn't interested in "creating" a culture, they wanted to flat out "buy" twitch's. Safe to say it wasn't successful within the past year, but I'd expect it to take much longer than that anyways. Why would they give up right after dumping a huge amount of time and money into it?