> Not divulging their hand may be a thing. But they could at least have Let's say that the new numbers are mindblowingly good. So then what? Nobody buys anythi

> Not divulging their hand may be a thing. But they could at least have Let's say that the new numbers are mindblowingly good. So then what? Nobody buys anything from them until next year because they're all waiting? Yikes. This way fewer people will be mortified of the idea of buying something right now instead of waiting.