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Interestingly, this indicates that the streaming market is saturated, and Mixer simply had no room to grow. The analysts probably didn't realize their gamble wa

by dvt 6y ago

Interestingly, this indicates that the streaming market is saturated, and Mixer simply had no room to grow. The analysts probably didn't realize their gamble was a zero-sum game. Ninja & Shroud weren't enough to tip the scales and Mixer had zero traction. Of course they will be fine, but it sucks for the smaller streamers that hitched their wagons to Mixer and are now left to hold the proverbial bag. Even more telling is that Microsoft is burying this news under WWDC20, probably embarrassed about the entire snafu.

noodle 6y ago
Well, lots of streamers really don't like Twitch. But Mixer was a downgrade for most people in terms of features and functionality. Same situation with YouTube - a lot of content creators aren't happy with it, but everything else out there is just a worse version of YT. The bigger, older platforms have a lot of momentum.
- legohead 6y ago
  It's okay to copy a product. You just have to do it better. And Mixer wasn't even close. I actually liked Mixer's video quality more than Twitch, but that's not what makes Twitch fun for users...
  - detaro 6y ago
    Mixer did have comparatively low latency and interaction features, that was a unique point at least back then. Apparently not enough though.
- theklub 6y ago
  I’m pretty sure mixer had a ton of features twitch didn’t have at one point but I could be wrong. I just remember watching kabby in the height of the pubg craze and he had a ton of cool stuff no one on twitch had.
  - noodle 6y ago
    They have some better and different features; but also lacking in some features people considered essential. For me as a viewer, an easy example is that taking clips of streams is relatively new to Mixer, and you can't even sort/filter them. Clips helped build a lot of Twitch streamers' popularity by making things bite-sized and shareable.
- ShamelessC 6y ago
  Is there a competitor that content creators _do_ like? I mostly stream to people I know so I don't care for the network effects of Twitch really. If there's something out there with higher quality video or a superior interface, I'd love to know about it.
slightwinder 6y ago
> Interestingly, this indicates that the streaming market is saturated, and Mixer simply had no room to grow. Facebook Gaming had the room. So did Discord, and with the Corona-Lockdowns also Zoom and other private Video-Conferencing-Services (though they are not exactly focused on public streaming). Mixer just never found their niche and strength, they sucked and failed because they tried to be another Twitch, instead of aiming to be their own.
- dvt 6y ago
  Facebook Gaming is an afterthought that no one takes seriously (kind of like YouTube Gaming) -- for example, you couldn't even stream in 1080p (streams were limited to 720p) until mid 2019! Discord and Zoom have nothing to do with video game streaming and are, at best, tangentially related to the likes of Twitch. It seems like the streaming market is very much saturated because Microsoft took Mixer pretty seriously and it was quite feature-rich.

by dvt 6y ago

noodle 6y ago

Well, lots of streamers really don't like Twitch. But Mixer was a downgrade for most people in terms of features and functionality. Same situation with YouTube - a lot of content creators aren't happy with it, but everything else out there is just a worse version of YT. The bigger, older platforms have a lot of momentum.

legohead 6y ago
It's okay to copy a product. You just have to do it better. And Mixer wasn't even close. I actually liked Mixer's video quality more than Twitch, but that's not what makes Twitch fun for users...
- detaro 6y ago
  Mixer did have comparatively low latency and interaction features, that was a unique point at least back then. Apparently not enough though.
theklub 6y ago
I’m pretty sure mixer had a ton of features twitch didn’t have at one point but I could be wrong. I just remember watching kabby in the height of the pubg craze and he had a ton of cool stuff no one on twitch had.
- noodle 6y ago
  They have some better and different features; but also lacking in some features people considered essential. For me as a viewer, an easy example is that taking clips of streams is relatively new to Mixer, and you can't even sort/filter them. Clips helped build a lot of Twitch streamers' popularity by making things bite-sized and shareable.
ShamelessC 6y ago
Is there a competitor that content creators _do_ like? I mostly stream to people I know so I don't care for the network effects of Twitch really. If there's something out there with higher quality video or a superior interface, I'd love to know about it.

slightwinder 6y ago

> Interestingly, this indicates that the streaming market is saturated, and Mixer simply had no room to grow. Facebook Gaming had the room. So did Discord, and with the Corona-Lockdowns also Zoom and other private Video-Conferencing-Services (though they are not exactly focused on public streaming). Mixer just never found their niche and strength, they sucked and failed because they tried to be another Twitch, instead of aiming to be their own.

dvt 6y ago
Facebook Gaming is an afterthought that no one takes seriously (kind of like YouTube Gaming) -- for example, you couldn't even stream in 1080p (streams were limited to 720p) until mid 2019! Discord and Zoom have nothing to do with video game streaming and are, at best, tangentially related to the likes of Twitch. It seems like the streaming market is very much saturated because Microsoft took Mixer pretty seriously and it was quite feature-rich.