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I think the parent is implying that it's a good time to buy outdoor apparel ads _because_ Patagonia is no longer buying ads. Ad impressions are sold as price pe

I think the parent is implying that it's a good time to buy outdoor apparel ads _because_ Patagonia is no longer buying ads. Ad impressions are sold as price per impression, so if a major player is no longer there to bid up the prices, then prices should be lower in theory.

linuxftw 6y ago
Exactly right. Prices for the smaller players will drop or otherwise be easier to get broader exposure for the same product category. If I was running an ecommerce business, this would be a strong signal to buy placement on FB.