4 ms·

I suggest everyone attempt to understand what their customers value. Rather than judging them try to make them happy and/or solve their problems (depending on t

I suggest everyone attempt to understand what their customers value. Rather than judging them try to make them happy and/or solve their problems (depending on the context).

aspaceman 6y ago
It’s just that this is WWDC. Why is this conference about “what customers value”? Why can’t this one be the one where they go trough the serious features and talk to those folks. It seems to me they just ignore devs nowadays and focus on pushing the product to consumers.
- ZekeSulastin 6y ago
  I thought the vast majority of the WWDC schedule was devoted to more specialized talks? IIRC this year they are posting prerecorded sessions online with access to engineers in the forums and additionally doing 1-on-1 labs. ((Edit - linked last year's schedule by mistake woops))
- kccqzy 6y ago
  You're looking for the state of the union talk of the WWDC. The WWDC keynote isn't really for developers; it's for the general public.
derefr 6y ago
I would normally agree, but the "customers" for WWDC are developers who want to get business value out of producing apps for the Apple ecosystem, no? It's not an "industry" presentation, an E3 or CES-like event, where the goal is to feed PR to reporters to trickle down to consumers; the final audience for the presentation are the very people watching it, and that audience doesn't necessarily even use Apple devices as their primary devices—they just sell into the Apple software market, potentially as one market among the many they target. Any talk at a WWDC keynote about e.g. new hardware, isn't because new Apple hardware is fundamentally exciting to these people; it's for the sake of reassuring them that Apple is keeping the market for their software thriving by giving the demand side of their market [hardware] reasons to buy into the ecosystem, or stay in the ecosystem. (It's also for the sake of talking about new software features enabled by hardware changes, e.g. the touchbar translating to an additional interaction paradigm for apps, or ML cores translating to ARKit.) I don't really see how talking about emoji achieves the same goal of reassuring developers, given that consumers don't really make buying decisions based on the availability of emoji within one ecosystem but not another. (In fact, in my observation, the reverse is true; people usually avoid using new emoji until the people they text with can see them, meaning that a new emoji only becomes useful when both iOS and Android support it.)
- kcolford 6y ago
  Because even though it's supposed to be about developers, every news site and tech blog is listening in as well. These bits and pieces are for them, because everyone wants to be ahead of the game. They are just throwing a bone to scavengers keep them in the press and in front of people's eyeballs.
- xenadu02 6y ago
  As a corollary you should understand who the customer in the relationship is.

I suggest everyone attempt to understand what their customers value. Rather than judging them try to make them happy and/or solve their problems (depending on the context).

aspaceman 6y ago

It’s just that this is WWDC. Why is this conference about “what customers value”? Why can’t this one be the one where they go trough the serious features and talk to those folks. It seems to me they just ignore devs nowadays and focus on pushing the product to consumers.

ZekeSulastin 6y ago
I thought the vast majority of the WWDC schedule was devoted to more specialized talks? IIRC this year they are posting prerecorded sessions online with access to engineers in the forums and additionally doing 1-on-1 labs. ((Edit - linked last year's schedule by mistake woops))
kccqzy 6y ago
You're looking for the state of the union talk of the WWDC. The WWDC keynote isn't really for developers; it's for the general public.

derefr 6y ago

I would normally agree, but the "customers" for WWDC are developers who want to get business value out of producing apps for the Apple ecosystem, no? It's not an "industry" presentation, an E3 or CES-like event, where the goal is to feed PR to reporters to trickle down to consumers; the final audience for the presentation are the very people watching it, and that audience doesn't necessarily even use Apple devices as their primary devices—they just sell into the Apple software market, potentially as one market among the many they target. Any talk at a WWDC keynote about e.g. new hardware, isn't because new Apple hardware is fundamentally exciting to these people; it's for the sake of reassuring them that Apple is keeping the market for their software thriving by giving the demand side of their market [hardware] reasons to buy into the ecosystem, or stay in the ecosystem. (It's also for the sake of talking about new software features enabled by hardware changes, e.g. the touchbar translating to an additional interaction paradigm for apps, or ML cores translating to ARKit.) I don't really see how talking about emoji achieves the same goal of reassuring developers, given that consumers don't really make buying decisions based on the availability of emoji within one ecosystem but not another. (In fact, in my observation, the reverse is true; people usually avoid using new emoji until the people they text with can see them, meaning that a new emoji only becomes useful when both iOS and Android support it.)

kcolford 6y ago
Because even though it's supposed to be about developers, every news site and tech blog is listening in as well. These bits and pieces are for them, because everyone wants to be ahead of the game. They are just throwing a bone to scavengers keep them in the press and in front of people's eyeballs.
xenadu02 6y ago
As a corollary you should understand who the customer in the relationship is.