There was actual study conducted by the Fed and an MIT prof. They surveyed how much they would have to pay users to stop using these services: For the median

There was actual study conducted by the Fed and an MIT prof. They surveyed how much they would have to pay users to stop using these services: For the median US user: $48/month for Facebook, $1,173 for YouTube, and $17,530 for internet search altogether. For a sample of students in Europe: €2.17/month for Snapchat, €1.52 for LinkedIn, €536 for Whatsapp. https://www.cnbc.com/2019/10/11/fed-tries-to-figure-out-value-of-free-internet-services-to-americans.html https://www.cnbc.com/2019/10/11/fed-tries-to-figure-out-valu...