A good company isn't one that sacrifices profits for good causes, since such a company will go out of business eventually as more profitable companies outcompet

A good company isn't one that sacrifices profits for good causes, since such a company will go out of business eventually as more profitable companies outcompete it. A good company is one that aligns its own profitability with good causes. Part of that includes understanding how to gain publicity for being a genuinely responsible company.