Exactly, it's a switch from "we are people who code, no bullshit" to "we <3 people who code" with the cute marketing-compatible techish <3. > Or maybe it means

Exactly, it's a switch from "we are people who code, no bullshit" to "we <3 people who code" with the cute marketing-compatible techish <3. > Or maybe it means their new organization is less than the value of three people who code. I chuckled :)