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You may be (un)pleasantly surprised by the amount of physical/real-world tracking of in-store traffic that stores are engaging in now. In many physical stores,
by strgcmc 6y ago
You may be (un)pleasantly surprised by the amount of physical/real-world tracking of in-store traffic that stores are engaging in now. In many physical stores, you don't really have the option of "'browsing' without them already tracking me" either. Worse yet, there's not even a pretense of viewing/accept some Terms and Conditions when you physically enter the store (at least websites pay the lip service of having a T&C posted or a cookie consent pop-up).
One random example from 2018 (so, probably a lot more advanced and widespread by now): https://www.adweek.com/digital/adobes-newest-labs-project-can-track-in-store-customers-in-real-time/ https://www.adweek.com/digital/adobes-newest-labs-project-ca...
- hinkley 6y agoI would characterize this as "the situation has been bad for so long in the online world that it has now metastasized into the physical world". Could be I'm wrong about that, but how long do you have to embolden people before they do something truly brazen?
- Nasrudith 6y agoThey have been engaged in that sort of marketing and tracking at least back when computers were big iron only - although to a lesser degree by watching customers and tweaking stores accordingly. Milk is in the back of the grocery store? Not because of insulation or anything like that but because people often pop into the grocery store for it and "running the gauntlet" results in them picking up more items than their initial goal. Not entirely comparable in capabilities of course.