What I'd like to see come out of this is some way to evaluate the value of data collected so that it can be compared year-to-year. One reason the antitrust argu

What I'd like to see come out of this is some way to evaluate the value of data collected so that it can be compared year-to-year. One reason the antitrust argument is hard to make is that the average Facebook user pays nothing and it's hard to argue that, for example, Facebook's monopolistic behaviour is harming the consumer. If we could track the "cost" to the consumer in terms of the value of data collected and observe an increase over time it would lend credence to a case for antitrust action.