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"through at least the end of July" at least As in, they're starting here, and they'll continue if they don't see action. Patagonia is privately held and they
by staticassertion 6y ago
"through at least the end of July"
at least
As in, they're starting here, and they'll continue if they don't see action.
Patagonia is privately held and they seem like an organization that would follow principals over profits, in general.
This is a clearer message to Facebook than an outright loss. Facebook now has to say "We lost this month, are we willing to lose next month? And the month after?" as opposed to "Well, we lost the revenue, no use crying over spilled milk".
- JMTQp8lwXL 6y agoPatagonia gets the PR bump today for axing Facebook advertising. If they resume in a month, without FB changing its ways, they get to walk to walk without talking the talk. By giving Patagonia a huge amount of free coverage, it's on them to actually maintain their values until FB changes-- and we have no means of holding them accountable to this.
- staticassertion 6y agoOK, but to link the tweet, say "It's only July", and not mention that they state they'll continue to do so is disingenuous.
- deleted 6y ago[deleted]
- lowmemcpu 6y agoA better statement would be "until Facebook does X" instead of "at least until deadline". Clever use of language is not lost on their marketing/PR/legal teams