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If it were a great time to buy outdoor apparel ads, and Patagonia were only concerned with their bottom line, then I expect they would not stop buying outdoor a
by baddox 6y ago
If it were a great time to buy outdoor apparel ads, and Patagonia were only concerned with their bottom line, then I expect they would not stop buying outdoor apparel ads. You really can’t have this both ways.
- chillacy 6y agoI think the parent is implying that it's a good time to buy outdoor apparel ads _because_ Patagonia is no longer buying ads. Ad impressions are sold as price per impression, so if a major player is no longer there to bid up the prices, then prices should be lower in theory.
- linuxftw 6y agoExactly right. Prices for the smaller players will drop or otherwise be easier to get broader exposure for the same product category. If I was running an ecommerce business, this would be a strong signal to buy placement on FB.