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Boycotting Facebook ads for a month and a half. Then they'll be back at it. https://twitter.com/patagonia/status/1274832569398292480 https://twitter.com/patago

Boycotting Facebook ads for a month and a half. Then they'll be back at it. https://twitter.com/patagonia/status/1274832569398292480 https://twitter.com/patagonia/status/1274832569398292480

catacombs 6y ago
Correct. This was a pointless move. Even if Facebook felt a fraction of pressure from Patagonia, they won't budge because the company will just return in August with ad-buys. The better move was to stop ad purchases _permanently_.
- libertine 6y ago
  > effective immediately, through at least the end of July, pending meaningful action from the social media giant. The important part is the "pending meaningful action" - end of July is the minimum timing, which can extend if no meaningful action is taken. The pressure on Facebook is not about the media spend of Patagonia, is being called out by them and taking a stand.
staticassertion 6y ago
"through at least the end of July" at least As in, they're starting here, and they'll continue if they don't see action. Patagonia is privately held and they seem like an organization that would follow principals over profits, in general. This is a clearer message to Facebook than an outright loss. Facebook now has to say "We lost this month, are we willing to lose next month? And the month after?" as opposed to "Well, we lost the revenue, no use crying over spilled milk".
- JMTQp8lwXL 6y ago
  Patagonia gets the PR bump today for axing Facebook advertising. If they resume in a month, without FB changing its ways, they get to walk to walk without talking the talk. By giving Patagonia a huge amount of free coverage, it's on them to actually maintain their values until FB changes-- and we have no means of holding them accountable to this.
  - staticassertion 6y ago
    OK, but to link the tweet, say "It's only July", and not mention that they state they'll continue to do so is disingenuous.
    - deleted 6y ago
      [deleted]
    - lowmemcpu 6y ago
      A better statement would be "until Facebook does X" instead of "at least until deadline". Clever use of language is not lost on their marketing/PR/legal teams

Boycotting Facebook ads for a month and a half. Then they'll be back at it. https://twitter.com/patagonia/status/1274832569398292480 https://twitter.com/patagonia/status/1274832569398292480

catacombs 6y ago

Correct. This was a pointless move. Even if Facebook felt a fraction of pressure from Patagonia, they won't budge because the company will just return in August with ad-buys. The better move was to stop ad purchases _permanently_.

libertine 6y ago
> effective immediately, through at least the end of July, pending meaningful action from the social media giant. The important part is the "pending meaningful action" - end of July is the minimum timing, which can extend if no meaningful action is taken. The pressure on Facebook is not about the media spend of Patagonia, is being called out by them and taking a stand.

staticassertion 6y ago

"through at least the end of July" at least As in, they're starting here, and they'll continue if they don't see action. Patagonia is privately held and they seem like an organization that would follow principals over profits, in general. This is a clearer message to Facebook than an outright loss. Facebook now has to say "We lost this month, are we willing to lose next month? And the month after?" as opposed to "Well, we lost the revenue, no use crying over spilled milk".

JMTQp8lwXL 6y ago
Patagonia gets the PR bump today for axing Facebook advertising. If they resume in a month, without FB changing its ways, they get to walk to walk without talking the talk. By giving Patagonia a huge amount of free coverage, it's on them to actually maintain their values until FB changes-- and we have no means of holding them accountable to this.
- staticassertion 6y ago
  OK, but to link the tweet, say "It's only July", and not mention that they state they'll continue to do so is disingenuous.
  - deleted 6y ago
    [deleted]
  - lowmemcpu 6y ago
    A better statement would be "until Facebook does X" instead of "at least until deadline". Clever use of language is not lost on their marketing/PR/legal teams