This business strategy has been known to fail time and time again. Once a product is launched with the "Freemium" model, it is very difficult to switch to a sub

This business strategy has been known to fail time and time again. Once a product is launched with the "Freemium" model, it is very difficult to switch to a subscription model without losing the majority of the customer base. This article argues that freemium is a marketing tool, not a business model: https://medium.com/m8-ventures/why-freemium-doesnt-work-so-well-anymore-a83f2fd01132 https://medium.com/m8-ventures/why-freemium-doesnt-work-so-w... The M&Ms example is delightfully succinct in explaining why the transition never works.