Maybe "it didn't matter if it didn't work" is a better was of putting it. The UK's COVID-19 repsonse has been PR driven - a constant stream of headlines to figh

Maybe "it didn't matter if it didn't work" is a better was of putting it. The UK's COVID-19 repsonse has been PR driven - a constant stream of headlines to fight public opinion fires, with a sprinkle of corruption thrown in where possible (there will be plenty more of this to find when the dust settles). None of this sounds like public health driven leadership to me: - Hancock's test target was miraculously hit - bending his own rules to boost the figures (and wasting thousands of testing kits in the process) - Dido Harding trumpeted as a tech heavyweight brought in to deliver a futuristic solution - despite famously claiming after her company's massive data breach "It wasn't encrypted, nor are you legally required to encrypt it. We have complied with all of our legal obligations in terms of storing of financial information.", and sitting on the board of the Cheltenham Festival which opened it's doors to 260,000 people just days before lockdown. - Dominic Cummings publicly supported by all senior government politicians for breaking the public health guidelines they created - Rebranding the coronavirus messaging without consulting the behaviourhal psychologists on the governement's own SAGE committee - resulting in unaccessible unactionable nonsense etc. etc.